Twitter Is Rolling Out A New $7.99 Plan With Verification, Fewer Ads
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The new Twitter Blue subscription plan is not officially live yet but some users are seeing notifications of the changes as part of a live test. These changes include charging $8 per month for verified accounts and letting users save their favorite tweets in a private account that is not on their timeline.
According to a tweet by an employee of Twitter, the company's new premium subscription service, Twitter Blue, is not yet live. Some users are seeing notifications about the new service, but it is unclear how the new service will affect currently verified users and whether they will lose their blue checkmarks.
BREAKING: Twitter has officially launched the revamped Twitter Blue for $7.99/month in select countries.
— Sawyer Merritt (@SawyerMerritt) November 5, 2022
Not all features are live yet. Some are coming later. Looks like the blue verified checkmark is now part of Twitter Blue, but as a Blue user I’m not seeing a checkmark yet. pic.twitter.com/nIjKt4RNnF
The company is considering stripping verification badges from accounts that don't pay for Twitter Blue within 90 days of the new plan launching. The new Twitter Blue will cost more and offer better visibility for "quality content" and better visibility for verified users.
However, the new features do not appear to include a new program for bypassing paywalls for publishers. Twitter has introduced a new design called Twitter Blue, which has replaced the classic design that users are used to. The new design is currently available in the U.S., Canada, Australia, New Zealand, and the U.K. and was introduced after a mass layoff of employees at Twitter.
The layoffs were said to be necessary to bring the company to profitability. Data from analytics firm Sensor Tower suggests that the new Twitter design has generated only $6.4 million in in-app purchases. A poll by investor Jason Calacanis had a majority of respondents saying no to paying any amount for verification.
It doesn't seem like major advertisers are very confident in Elon Musk's management of Twitter, as many have paused their campaigns after the platform's revenue dropped. Musk has blamed the drop in revenue on activist groups pressuring advertisers.
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